Advertising vs. organic optimization

It is imperative to conduct organic optimization before advertising.

Advertising can be a great way to attract more customers to your brand, business, website, or online shop. However, it is important to understand that advertising without first doing organic optimization can result in a Money burning machine. In this blog post, we will discuss why you should never do AD without doing firstly the organic optimization for your brand, business, website, or online shop and how to set a plan for your brand, business, website, or online shop.

Firstly, let’s understand what is organic optimization. Organic optimization is the process of optimizing your website or online shop for search engines and users to get more traffic and better visibility on search engines like Google, Bing, Yahoo, etc. This process involves creating high-quality content, optimizing the website structure, and improving the user experience. Book service hier…

AD without doing firstly the organic optimization

Now, let’s discuss why you should never do AD without doing firstly the organic optimization for your brand, business, website, or online shop. If you run ads without optimizing your website, you may get a lot of traffic, but it may not convert into sales. This is because visitors may not find what they are looking for on your website, or they may find it difficult to navigate. This will result in wasted advertising spend and low return on investment (ROI).

On the other hand, if you invest in organic optimization, you will not only get more traffic to your website, but you will also get better-quality traffic that is more likely to convert into sales. When you optimize your website, you make it easier for search engines and users to find what they are looking for, and you provide a better user experience. This will result in higher conversion rates and better ROI.

Understanding the importance of organic optimization

Now that you understand the importance of organic optimization let’s discuss how to set a plan for your brand, business, website, or online shop. The general rule of thumb is to allocate 50-70% of your AD budget to organic optimization. This means that you should invest more in organic optimization than advertising. This will ensure that your website or online shop is optimized for search engines and users before you start advertising. Here are some steps you can follow to set a plan for your brand, business, website, or online shop:

1. Audit your website:
2. Conduct a comprehensive audit of your website or online shop to identify areas that need improvement. This will help you to prioritize your optimization efforts and allocate resources accordingly.
3. Keyword research: Conduct keyword research to identify the most relevant and high-volume keywords for your brand, business, website, or online shop. This will help you to create content that is optimized for search engines and users.
4. Content creation: Create high-quality, informative, and engaging content that is optimized for search engines and users. This will help you to attract more traffic and better-quality traffic to your website or online shop.
5. Website optimization: Optimize your website or online shop structure, including URLs, meta descriptions, meta tags, header tags, and images. This will help you to make your website more user-friendly and easier to navigate.
6. User experience optimization: Optimize your website or online shop for better user experience, including page speed, mobile responsiveness, and user interface. This will help you to make your website more user-friendly and easier to navigate.

Organic optimization is essential for the success of your brand, business, website, or online shop. Never do AD without doing firstly the organic optimization for your brand, business, website, or online shop. Allocate 50-70% of your AD budget to organic optimization.